Heineken Experience

Learn about--and taste!--the Netherlands' most famous beer in Heineken's historic brewery.

A World-Renowned Beer

Amsterdam is known for its beer. Perhaps its most famous pilsner is Heineken, recognized the world over for its green glass bottle and its smooth taste. At the Heineken Experience, tourists can explore the brand’s historic brewery.

More Than A Museum

The museum spans four floors and features several interactive exhibits. Visitors can learn about the brewing process and see brewery equipment from ages past. And on “Brew Your Ride,” people can join a bottle of Heineken on an exciting 4D adventure.

There’s also a tasting bar, of course–it wouldn’t be the full experience without “een biertje,” as the Dutch say. Two glasses of Heineken are included in the price of an adult ticket. (While children are allowed on the tour, visitors younger than 18 will not be served alcohol.) The Heineken Experience is a fun way to dive into the world of this classic beer.