De Bijenkorf

The Netherlands' most prominent department store, located in downtown Amsterdam.

A Dutch Department Store

This famous department store has humble origins–it began as a small haberdashery in 1870. Now it occupies a large, six-story building on Amsterdam’s Dam Square, right next to the royal palace. Shoppers will find not only clothes and home goods, but also a restaurant, a café, and an art gallery.

Crazy Days and More

De Bijenkorf is an upscale store. It’s not known for major discounts–except for during “Crazy Days.” Every year in late September or October, people flood De Bijenkorf for three days of unbelievable sales. Different items are discounted each day, all wrapped and waiting for customers in bright yellow paper.

De Bijenkorf is such a Dutch mainstay that visitors can find smaller locations in many cities throughout the country. Its main building was even named a national monument in 2001. De Bijenkorf is easily one of the most popular places to shop in Amsterdam, for locals and tourists alike.